Who is Lou Lou

WOULD THE REAL LOU LOU PLS STAND UP?

Taryn McLean AKA Lou Lou St Cruz was given her first sewing machine at age 8, beginning when all innovators are shaped, young. Studying fashion design in Melbourne over two decades ago she worked her way up the fashion food-chain through hard work and determination – all the while immersing herself in design, jewellery, street art, film production, styling, and global trends.

Years of creating, networking, and honing her craft landed her a job as a European textiles buyer – regularly traveling to Europe sourcing luxury brand textiles to bring back to Australia and trade with prominent local designers. It was during this time that she discovered the benefits of high-performance textiles and the positive impact they can have on the environment.

A move toward slow fashion was where her heart was, inspiring her to create garment designs and prints that are made to withstand trends while still showcasing the cutting-edge artistry and skilled technique high fashion demands.

The birth of her daughter, Colour, awakened her interest in swimwear design. Taryn discovered a lack of swimwear on the market at the time that appealed to her. Sustainably-minded pieces that not only offered support in all the right places, but also expressed a personal style didn’t seem to exist. Thus, Lou Lou St Cruz was born.



Keeping beaches clean and beautiful with stylish, recyclable swimsuits. 

#loulouforlife